How To Get Strong Links - 5 Actions For Building Profitable SEO
- By Gabriella Gall
- June 7, 2019
Hopefully, growing popularity and gaining strong links to your site is part of your current strategic marketing strategy. If not, you should read this article. This article gives you five, hands-on actions, to adjust your link building strategy with the objective of increasing your likelihood of getting links; ultimately improving your ranking and earnings.
Links between other sites and yours are like streets between buildings, which essentially clarifies the relationship between domains and Google. Historically, link signals and global popularity have been debated, yet today we can still see important explanations for ranking success in your backlink portfolio. According to Googler Andrey Lipattsev, links are still the most important ranking factor. Currently, the power of links is undeniable. If you are familiar with Wincher, you probably are familiar with multiple strategies to build effective SEO. Today, we present our top five tips for acquiring strong links over time.
1. Define outreach strategy for link building
As a part of your overall marketing strategy, you should include and prioritize an outreach strategy. The focus should be how to gain natural, editorial links and where to find them. An example would be creating unique material and creating a buzz around it. You don’t have to be a statistical wiz to calculate that outreach most likely equals brand awareness. You need to set goals, objectives, and a timeline, and follow up accordingly.
2. Analyze competitors’ historical link growth
Identify your top five competitors and explore their backlink profiles. How have they succeeded, and which actions are having major and minor impact? Use their data in order to learn, adapt and strengthen your position.
3. Discover unexplored SEO potential through partnerships
Leverage current partner relationships by sharing information and providing them with case studies or other interesting material that they can use online. Encourage your partners to build external links to your site - it’s a win-win for both parties.
4. Use blogs for contextual branding value
Approach popular blogs and influencers to encourage them to generate content, and of course, provide a link to your site. If chosen carefully, this technique could contribute great contextual value to your brand. Additionally, if the blog has many visitors, the link can generate some traffic too. Unfortunately, blogs might not be too inclined to meet your demand of anchor text and placements, since they must meet the regulatory requirements of their hosting platforms or networks.
5. Buy links from a local SEO-bureau
Additionally, you can buy links from a provider such as Pixel Nordic or any other provider. One reason to purchase links that resemble your outreach strategy is to maintain a varied link profile, with depth and width to oppose any link pattern. Another benefit is that you have total ownership of the links, since a bureau such as Pixel Nordic is in control of its sites.