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General Terms and Conditions for

Updated 15 Jan 2019

These general terms and conditions regulate the relationship between Wincher International AB (Wincher) and the User (User) of (Service)

1. About the Service

The service is operated by Wincher and provides users with access to a wide variety of resources, including but not limited to, search engine optimization tools and application programming interfaces (APIs). Unless specifically stated otherwise, any new features that change or augment the existing Service shall be subject to this agreement.

2. Data

Wincher always aims to present as current and updated data as possible in the Service. However, the accuracy and availability of data may vary for technical reasons and thus, the data presented in the Service may vary from time to time or alternatively, be absent. A user may never, in any way or form, claim any form of compensation, discount or other compensation for any errors in the data presented to the user through use of the Service. All data presented within the framework of the Service may not be republished, altered, corrupted or commercialized outside the Service.

3. Subscription and Payment

The User must, after the expiration of a possible trial period, choose one of the available paid subscription plans. We may change the available subscription plans and price of the Service from time to time. However, any price changes or changes to your subscription plan will apply no earlier than 30 days following notice to you.

The User's total price for the forthcoming month is billed one month in advance and is payable by credit card or PayPal. Wincher uses third party integrations for payments, currently Adyen and PayPal. Should the payment not be made in full at the time of payment, five further attempts will be made. Subsequently, the service may be suspended.

Any transaction costs and/or additional costs in the form of incorrect purchases, withdrawals, credits, or other forms of reimbursement, shall always be paid by the User. A user whose service is suspended may never make any claims to compensation, reimbursement or other forms of compensation from Wincher.

4. Suspension of Service

A user who in any manner abuses the service may at any time be subject to having its users, account and service suspended. Suspension may occur without warning and without notice to the User. Suspension caused by suspected violations of law may also result in Wincher providing information about the User and their abuse to the police or other judicial authority, government or agency. Regardless of the reason for the suspension, a user may never make any claims whatsoever to damages or other forms of reimbursement or compensation from Wincher.

5. Service Accessibility

Access to the Service requires internet access and Wincher’s objective is for the Service to be accessed and utilized regardless of hardware (computer, tablet, mobile/cell). The service may, from time to time, be down for one or more users. Downtime may be planned or unplanned. Wincher aims to minimize downtime, but can never guarantee total accessibility. No form of downtime may be used as the basis for reimbursement or compensation to the User.

6. Communications

We will send you information relating to your account (e.g. invoices, confirmation messages, notices) in electronic form only, for example via emails to your email address provided during registration. You have sole responsibility for keeping the email address on your account up to date.

7. Cookies

There are two types of cookies, one is used for visitor statistics and stored on your computer. Wincher uses this type of cookie to recognize you the next time you visit the website. You will also be able to browse faster the next time you use the Service. The other type is session cookies, which are sent between the computer and the server in order to connect information. These are stored temporarily on your computer and disappear as soon as you turn off your browser. You may at any time disable the cookie function via the toolbar in your browser. Should you choose to disable cookies, Wincher cannot ensure that the website will work correctly and/or optimally.

8. Privacy Policy

In accordance with EU privacy law GDPR (General Data Protection Regulation) Wincher has a privacy policy on what kind of information we process from our customers and how we manage it.

As a User, you provide certain information. You agree that Wincher will store and use this information in order to fulfill its commitment to you as a User of information and support related Services and its products. Personal data may be disclosed to other companies with which Wincher cooperates. All personal data is handled with the utmost confidentiality and care. In accordance with the GDPR (General Data Protection Regulation) you are entitled to access the information about you which is stored. Should you wish to access the information we have registered, you may at any time notify Wincher in writing. Should you deem that anything is incorrect, incomplete or irrelevant; you are entitled to ensure that the information is changed.

What personal data do we collect and for what purpose?

When creating an account at we collect information that is necessary for us to identify you as a user and also to make it possible to make payments and send receipts and reports.

We may collect and store the following personal information from you:

  • Information for contact, reports, receipts: Full name and email
  • Billing Information: Company name, VAT number, Address and Country
  • Unique Identifiers for authorization: Email, password

This information is collected and managed so that we can fulfill our part of the contract with you. The information collected is used to provide you with a good experience.

As is true of most websites, we gather certain information automatically. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the site.

Wincher and its partners use cookies or similar technologies to analyze trends, administer the website, gather demographic information about our user base as a whole. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our website or service.

If you have any questions about the security of your personal information or If you would like us to have your personal information removed from our database, please contact us at

For how long do we store your data?

We will retain your personal data as long as it is necessary for us to fulfill our commitment due to contract between us and our customers. This means that even if your account is closed we will still store order history and any mail correspondence to make sure that we have all information necessary for any complaint or similar actions.

The data collected for billing information are retained in accordance with the Swedish tax law. To delete all user information besides from billing information the account must be deleted, not closed. Please contact to delete your account.

9. Term of Agreement

This agreement is valid from the time of its approval and until either party terminates the use of the service. Part may terminate the agreement without any notice. When the agreement is terminated, the User's access to the Service will be suspended. Any unused remaining days prior to the next prospective payment date shall not be refundable. These general terms and conditions may be altered and updated over time and shall be approved by the User for the continued use of the Service. The user can terminate the subscription by navigating to Close Account from the My Account page, or by contacting support. It is also possible for users that use PayPal to pay for the service to terminate the subscription directly via their PayPal account.

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