SERP Volatility Index
Changes in Google SERP results might be caused by Google search algorithm updates. Get the daily volatility indexes for the major countries.
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How the tool works
What does each level of volatility mean?
SERP volatility refers to the degree of fluctuation in search engine rankings. Here’s the meaning of each level of volatility: 1. Normal: This level of volatility is characterized by minimal changes in search engine rankings. In other words, the search engine rankings for a global or a particular market remain relatively stable over time. 2. High: This level of volatility is characterized by moderate changes in search engine rankings. This means the search engine rankings for global or specific markets fluctuate to some extent, but not dramatically. 3. Very High: This level of volatility is characterized by significant changes in search engine rankings. It's worth noting that SERP volatility can vary depending on the industry, location, and time of year, among other factors.
How the SERP volatility is calculated?
Every day we analyze Google organic results for 30.000 keywords across 6 major countries for both desktop and mobile devices, and we calculate changes in positions and SERP features.
How can I use the SERP volatility index?
A high SERP volatility index might be caused by a change in the Google search algorithm. When you notice a change your website's positions, you can refer to our SERP volatility index tracker to know if it's a global change or it's just your website.