How to Create White-Label SEO Reports and Automate Them

Wish to create engaging white-label SEO reports that impress your clients? What if I told you you could do it with just a few clicks? 

Continue reading to figure out the basics plus learn the exact way to set up an automated SEO report that will save you tons of time. Because why not?

In this article you’ll learn:

  1. What is a white label report
  2. What are automated SEO reports
  3. What are the benefits of automated SEO reporting
  4. How to choose an automated SEO reporting tool
  5. What main factors should you take into account
  6. How to create automated SEO reports for your clients

What is White-Label SEO Report?

White-label SEO reports (or branded SEO reports) are those reports that were created by a professional SEO tool but have your business’ logo and branding on them. In other words, these reports have no traces of the company that has initially made them. 

SEO reporting software will save you tons of time on gathering data from scratch, composing it into comprehendible tables and charts while making it look good. Sounds like a life-saver to me. 

What are Automated SEO Reports?

Automated SEO reports are basically reports that are sent on a regular basis without any hustle from your side. All you have to do is set up the metrics you wish to be included in your automated SEO reporting, add the recipient, and choose how often you need these reports to be sent. 

The SEO reporting software then will fetch your data into a professional-looking SEO dashboard report. This way you don’t need to worry about scheduling reports over and over again. The automated SEO report won’t let you ever mix up who gets what report and when (and believe me, that’s a huge relief). 

What are the Benefits of Automated SEO Reporting?

An absolute benefit of automated SEO reports is the time it takes to have everything ready-to-go. I don’t know about you (but will be happy to know in the comments section below), but I love delegating boring routines to professional tools. I know how much an hour of my work costs and I better spend the time I have on some valuable activity that will give me so much more in return than on time-consuming manual reporting. 

As your business grows, the number of tasks you do increases accordingly. With automated SEO reporting you don’t get a miracle but a solution that will save you tons of precious time. Anytime you need to deliver clear insights for your clients, there is no need to do it all manually. Anytime the SEO dashboard report is ready, you don’t need to send it across to the recipients manually, the SEO reporting software will do it all for you. 

Another benefit of SEO automated reporting is that you can get insights about your own business and share them with your team. In my experience, organizations that involve all their members in a company’s performance, get better results because people feel their connection to the general purpose. And automated SEO reporting can easily help you with that. 

How to Choose an Automated SEO Reporting Tool?

I know that the web is bombarded with hundreds of SEO reporting software solutions. Each one says how awesome it is and how it will solve your problems better than the other.

But for now, let’s just keep some distance from their loud marketing and get straight to the basics of what automated SEO report will work perfectly for your specific case. Only then, it’s wise to start searching for the company that can give it to you. 

So, what main factors should you take into account?

  1. Simplicity 

Well, that’s personally my go-to favorite factor of all. Why? Because if you spend more time and effort to set up an automated SEO report than to do it yourself, what’s the point in overpaying for white label SEO reports? Just do it for free in Google Data Studio

  1. Real-Time Data

Because analytics is the main part of your SEO reporting, it is crucial to have this data fresh. Yes, this is essential, but still, you need to make sure that the automated SEO reporting tool you’re about to choose, gathers and analyzes web analytics in real-time. 

  1. Customization

As I mentioned earlier, it’s critical that your white label SEO reports include all the relevant data. Also, it’s totally fine that each client might require different types and frequencies of SEO reports. That’s why when looking for an SEO automated reporting tool make sure you’re able to customize what metrics are included and how often the reports are sent. It will help you set up separate automated SEO reports for data that you need weekly, monthly, and yearly. 

  1. Keywords Segmentation

If you’re tracking hundreds of keywords for separate clients, you need your reports to be engaging and clear. That’s why if a white label SEO reporting tool doesn’t provide you with an option to segment the keywords you’re tracking, the length of your reports might be devastating.

But if you can adjust it, it gets so much easier to separate branded keywords from key rankings or combine any groups of keywords. In other words, you are free to slice and dice the setup of your automated SEO reports to deliver the required insights and get the results you want. This is how it looks like in Wincher. 

which keywords to include in your branded SEO reports
Screenshot from Wincher’s Reports Section
  1. Technical SEO 

This factor will be most important for those of you, who opt for more in-depth automated SEO reporting. Yes, you can fetch this data separately with a free on-page SEO checker tool, but it’s often more convenient to have it all together (if you need this data, of course). 

  1. Progress reporting

The last but not least factor is making sure that the SEO dashboard report contains a bird’s-eye view of your progress. From the experience of our users, good white label SEO reports should include the overview of position changes, distribution of positions the website has, the number of traffic each keyword brought during the reporting period, and often volume to show the potential of keywords. 

You don’t need the best SEO reporting tool to create stunning white label SEO reports for you. Apparently, I don’t think there can be SEO business report software that is perfect for everybody. This is because as an SEO expert you might be already using tools that offer branded SEO reports and for you, it might be super convenient to have one tool that solves your multiple problems.

Let’s take Wincher as an example. We provide rank tracking services for our clients who are small business owners and SEO experts. The first case is simple and suggests monitoring the performance of the business’s own website. The second one implies dealing with dozens of various clients and having to report to them on a regular basis. 

See? We’re not a separate white-label SEO reporting tool, but provide our users with an option to create branded SEO reports when they need them.

How to Create Automated White-Label SEO Reports for Your Clients?

Because all SEO and web marketing experts always need to keep their clients up to date, regular reporting is not something you choose to do – it’s a MUST. 

That’s why, if you want to impress your clients with professional-looking SEO reports while not having to spend hours on them, automated SEO reports are just what the doctor ordered. 

I can’t show you the setup of all the existing tools because this article will be huge. What I can do is to take Wincher as an example and guide you through all the steps so you could have a general idea of how white label SEO reports can be set up with just a few clicks. 

On the screenshot below you can see the window that pops up after you’ve clicked the“Reports” tab. 

White-Label SEO Reports: start page
Screenshot from Wincher’s Reports Section

This is the place where you manage all the created reports. Everything is super simple and intuitive: you can disable, edit, copy, or remove an existing SEO report without any hustle. 

Let’s now click on the “Create Report” button at the top right corner. 

White-Label SEO Reports: the setup process screenshot
Screenshot from Wincher’s Reports Section

The upper part of the pop-up window is dedicated to the content that you want to be included in your PDF SEO reports. There are two main blocks you can adjust – Overview Charts and Keyword Table. 

Overview chart includes:

  • Position changes
  • Average position
  • Traffic
  • Position distribution

Keyword Table includes:

  • Position column
  • Best page column
  • Volume column
  • Traffic column

As you can see, all the charts and table columns are included in your white-label SEO report by default, but you can easily turn off everything that you consider irrelevant. 

After adjusting the content, you can edit the parameter that the SEO reporting software will use to sort the table. 

How to sort parameters in your white-label SEO report
Screenshot from Wincher’s Reports Section

I prefer that my white label SEO report is sorted by traffic, but you need to choose what’s relevant specifically for your case. 

Then, just scroll down to the automated SEO reporting part. 

Where to upload your logo in branded SEO reports
Screenshot from Wincher’s Reports Section

This is where your automated SEO report begins. Here, you need to choose the recipients of this report and how often they will be receiving it. Also, what I’ve been telling you about before, you can select a specific group of your keywords that will be included in your report or include all of them. Remember that keyword segmentation part?

Next, just upload your business’ logo to hide any traces of Wincher and create automated white-label SEO reports that will impress your clients and save you tons of time. 

Final thoughts 

Yes, reporting is a must, but who said it has to be time-consuming and devastating? 

Hope this article helped you understand why automated SEO reports are real game-changers and how to choose the best SEO reporting tool for your business. 

Which reason from today’s blog post has made you try white label SEO reports yourself? 

Or maybe I didn’t mention one of your main reasons for that?

Either way, let me know by leaving a comment below right now. 

How to Create White-Label SEO Reports and Automate Them

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