What are the Different Strategies of Link Building in 2019?
- By Harshal Shah
- October 24, 2019
As we write, the link building world has undergone a drastic change from recent times. We are seeing new tools being introduced regularly in the market. This has given rise to a situation where SEO professionals are now beginning to discover what works best for them.
Back in 2015, the link building was a completely different ball game. Between the years 2015 to 2017, there was a popular trend of guest posting. These were some of the critical derivatives from those times.
Following the Crowd Approach
SEO professionals between the years 2015 to 2017 were using a similar strategy. They were using research tools to grow their guest posting business by contacting as many people as possible. There was a target for every organization with respect to arbitrary link quota for their outreach teams on a monthly basis. The problem was everyone was following the crowd and not coming up with their niche.
Templatized Decent Content was Predominantly Utilized
Every outreach program covered the same three to four topics that were used again and again. Although the content being developed was original, there was nothing new that was being delivered. The content was cute and engaging; however, it was missing the essential ingredients: honest opinions or cutting-edge solutions which makes the content more engaging and reader-driven.
Automized Processes were Utilized at Evey Step
Between the years 2015 to 2017, most of the outreach programs were using automation techniques to leverage tools at every step. At times like these, SEO professionals were employing different tools to scrape websites. They were also taking the help of virtual assistants from Upwork to research email addresses associated with anyone in the company. However, they did not even verify whether the contact was an ideal person to contact or not.
This was the way things used to progress between the years 2015 to 2017. However, we are in the year 2019, and today link building has reached an altogether different level.
Let’s look at some of the things that have changed in the current year, which will help you to take advantage of professional SEO services in a much better way.
Assist Editors to Cite Good Sources
Back to the present, we are seeing link building all about developing relationships with the content managers and editors of reputed sites that aim to link to high-quality, relevant content. The key is to build authority to your pages rather than going out there and begging for links. Remember, quality content is the key to get great backlinks to your web pages.
Backlinks are Simply a Part of the Puzzle
Link building cannot work as a one-man army. It needs help from other things too. Most of the time, it all depends on the site that you are working. It can be a fruitful proposition to build links. Alternatively, it can also backfire. There are times when links are not required. This is where you can concentrate on building the other facets of your content.
For example, Hotjar published an article titled “Scroll maps: 5 ways to optimize UX and increase conversions” at the start of the year 2019. If you look at the backlink profile for the top three search results for “scroll maps,” CrazyEgg consists of more referring domains than Hotjar; however, it is ranked at number three. Omniconvert, on the other hand, has zero backlinks and still ranks higher than CrazyEgg at position two.
Hotjar has earned the number one spot with only three referring domains and a coveted featured snippet.
This goes to show that backlinks are not the only aspects to get higher ranks on Google. It is time to divert your attention to other attributes too.
Create High-Quality Content That Earns Links in a Natural Way
When it comes to generating backlinks naturally, the best thing is to ensure that your write-up ranks on top of Google SERPs for the keywords being targeted. This way, your chances of getting your write-up cited by other publication with minimal effort naturally goes up. The reason being, most of the people on the internet are looking for credible citations for their write-up, which assists Google to find their content.
The best way to achieve this endeavour is by ensuring that every content piece that you write needs to satisfy the intent of the searcher. The best thing to start is by researching the purpose behind the keyword to be ranked. There can be primarily three intents of visitors: purchase, consideration, or informational.
For example, when you search with the keywords “best video conferencing camera,” you will come across the fact that it has more consideration-based intent. This can be done by glancing at the Google SERPs.
So, the best resort would be to create content that ranks well by having a list-style post that compares the best video cameras in the market. Now, if you would have created an informational based content on the reasons to invest in a video conferencing camera without a list of product comparisons, the write-up would not rank well.
Therefore, the first step is to create the right type of content from scratch. This way, you do not have to create a million contents to get backlinks; one quality content is enough to do that magic for you!
We have looked at the different strategies of link building that people were using in the past and the prevalent link building strategies of the current year. From the write-up, you will be able to decipher which strategies have become obsolete in recent times and which one can be effectively utilized to get the best results for your business.
Use the right link building strategy for your particular niche and see its amazing effects on your revenue growth. If you wish to take advantage of these link building strategies for your online business, affiliate with a reputed SEO company in the USA today!