What every small business website owner should know about SEO
- By Frank Dunne
- August 27, 2019
The internet is every small business’ best friend. It’s a platform that holds so much potential that, when used right, can help elevate your business’ status. Digital marketing, more specifically, can help small businesses to drive in sales and compete with larger corporations.
While digital marketing has many facets, one of the most helpful and popular among small businesses is Search Engine Optimisation (SEO). It is widely known as the process of improving a website’s ranking through various non-paid steps and processes.
Since SEO entails various processes being implemented at once, it usually requires a team to be done properly. When looking to start an SEO campaign for your business, the more cost-efficient option would be to work with an SEO company.
One good thing about SEO is that it can be done by any team from anywhere in the world. But if you’re a small business looking to cater to local clients, choosing a local company might be better for you.
Local SEO companies have the tools and professional manpower needed work on a comprehensive SEO strategy. And since they’re locally based, they know what keywords and trends people follow in your area.
If your business is based in Brisbane, a Brisbane-based SEO company might be able to help you reach your targets faster. You can easily communicate with the team, and crafting a strategy focused on local searches is also a lot easier.
You can plan out your content that will best resonate with your local target market. Aside from that, your team will be better able to find local websites and forums that you can associate yourself with to help you rank better.
How SEO agencies can help you stand out
An SEO agency is a great option if hiring an in-house team isn’t practical for you. There are competent SEO agencies that can provide you with high-quality service to help your website rank better.
These agencies often designate content creators and SEO experts to work on your website. You can collaborate with them to ensure that all content created for your SEO efforts are consistent with your branding. Once the content has been planned out, SEO experts can advise you on how they can use the content to your advantage.
But apart from content creation and coming up with a strategy, there’s a lot more involved in SEO. In fact, here are a few things you’re yet to know about SEO:
Paid advertisements do not affect SEO
Your paid ads will not influence your website’s SEO performance. Paid practices such as Pay-Per-Click is often used to advertise a website through specific keywords. But since it is paid, it does not always guarantee relevance on the topic which is one of the major factors that search engines use to determine the rank of a website.
SEO requires written content creation
SEO doesn’t just demand any written content, but actually, need high-quality and value-rick pieces. Search engine algorithms work by ensuring value in every piece of content by assessing its length, timeliness, and originality. This is why one of the best ways to ace your SEO strategy is by creating relevant and up-to-date content that your target market can genuinely enjoy.
Your social media presence matters
Sharing your website content through social media is a great way to encourage your audience to visit your website. Apart from that, it also helps you create a strong online presence which shows credibility for your brand.
Keywords can make or break you
SEO experts find and select the keywords that your target audience use to find you. These keywords are often used in content creation to establish your website as a relevant source on the topic in search engines. However, note that the proper use of keywords is always a priority in SEO. Overstuffing your website and content with keywords can break your credibility and lead you to lose your chances at getting to Google’s first page.
It can take time before you see results
There are no magic potions or secret practices to work your way around search engines. The key to effective Search Engine Optimisation is to establish your business as a credible and trustworthy entity online by way of creating great content and linking to fellow credible sites.
Where you link your site is important
Search engines also look at your website’s relationship with other websites. The goal is to establish a good reputation by linking to credible and trusted websites. Internal linking to your website through interconnected or relevant keywords and topics can also help you rank better in search engines.
SEO services for small businesses
While SEO is not a be-all-end-all solution in business, it can help you get the traction you need to drive in sales. Getting SEO services from a trusted agency can help you become more visible to your target market.
The goal of SEO is to help your target market find you with just a few taps on the keyboard. It helps establish your legitimacy online and lets your customers know that your business can be trusted.
Being a small business in the world of trade can be a lot like a case of David versus Goliath. Larger companies tend to have the leverage of financial resources, stable system of operations and years in their industry to continually pull in customers.
But with digital marketing, more specifically SEO, you can use the internet to let more people know about your business and what you have to offer. Through SEO, it is possible to compete and grow in a highly competitive business jungle.
When looking for professionals to do SEO for your business, remember to be patient and do your due diligence. You’ll essentially give them access to your business, which is why you should only trust SEO experts who have sufficient knowledge and clean track record with previous clients.
If you’re in Brisbane, look for local digital marketing companies that can provide competitive SEO services who specialise in helping businesses within your industry. When done right, SEO can help small businesses increase brand awareness among their target market. This can eventually lead to a steady flow of income, and ultimately, business growth.