Where to Learn Copywriting | Best Free Resources for SEO Copywriting + Bonus Inside

Creating the right content for Search Engine Optimization is inevitable. Whether you’re planning to start copywriting yourself, looking for ways to improve your writing or opt for hiring freelancers to do this job for you, there are lots of nuances to keep in mind. 

That’s why we’ve gathered the most relevant courses and resources that will tell you everything you need to know about copywriting for your SEO with no prior writing experience required!


Some of the courses are from a platform called SkillShare that is based on a paid subscription, but the reason we’ve added classes from it is that you have a 14-day trial period which is more than enough to walk through recommended courses. 

And now let the journey to the SEO copywriting begin!

Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy  by Jesse Forrest

Length – 1 hour 2 minutes

In this class you’ll learn:

  • How to turn cold users into real customers with content
  • Copywriting fundamentals for landing pages, emails, and more
  • Proven templates of attention-grabbing headlines
  • Questionnaire to uncover your audience’s true desires and fears
  • How to win the battle with writer’s block and get back on track
  • Free research tool to define exact words for your target niche
  • Free templates for you to quickly create catchy headlines, sub-headings, and calls to action
  • How to create your competitive advantage with your texts
  • The difference between Content Writing and Copywriting
  • How to turn dull features into your keys benefits

Click to check it out!

Copywriting Basics for Successful Sales: Time-Tested Tactics that Prompt Action  by Jack Zerby

Length – 1 hour 22 minutes

In this class you’ll learn:

  • That writing matters
  • How to identify your target audience and master your brand’s voice
  • Popular writing formulas, principles, tactics, and frameworks
  • The process of creating engaging headlines and ways to test them
  • How to craft features-and-benefits copy that provokes reader’s actions
  • Frameworks and tactics to create emotions
  • Hands-on approaches to improve your copywriting skills through proven exercises

Click to check it out!

Personal Branding: Your Copywriting Secret Sauce by Bonnie Summerfeldt

Length – 27 minutes

In this class you’ll learn:

  • How to write a piece of content that attracts your dream clients’ attention
  • Principles that will help you write on an emotional level
  • Why do you miss opportunities when you sound like a robot
  • How to connect with potential clients through your writing
  • Proven tactics to write great emails, social media posts, blogs, newsletters, and more
  • Ways to implement emotions into your copies and sell without pushing

Click to check it out! 

Writing Crystal Clear Copy: Copywriting Basics for Beginners by Ruth Clowes

Length – 38 minutes

In this class you’ll learn:

  • Principles behind the successful copy
  • Tactics that will help you avoid imprecise content
  • How to use active voice and it’s so important
  • Proven techniques to make any copy look much better
  • Skills that will help you master writing

Click to check it out!

Ultimate SEO Copywriting Tips to Improve Your Web Content by  Eric Lancheres

Length – 36 minutes.

In this class you’ll learn:

  • Basics of SEO copywriting
  • Everything you need to know about keyword stuffing and why it’s bad
  • How to pick relevant words fast
  • Tactics to figure out “theme words”
  • Techniques for the perfect outline of the article
  • How to write your first copy
  • Everythings about revisions and how to make them work for you

Click to check it out!

SEO Copywriting Training  with Russ Henneberry

Length – 2 hours 7 minutes

In this class you’ll learn:

  • Pieces of advice from one of the world’s TOP SEO copywriting experts
  • Proven tactics to define both valuable and useless keywords
  • How to determine the intent under the user’s search
  • “Seeds and Modifiers” technique to gain massive numbers of organic traffic
  • Best free tools for keyword research

 Click to check it out!

Everything you need to know about SEO Copywriting  with Joel Klettke

Length – 48 minutes

In this class you’ll learn:

  • About the intersection of search and copy
  • Why SEO plugins might make you fail
  • Advice on how to hire SEO copywriters 
  • SEO rules of any writer
  • Tricks to rank for high-demand queries without long pieces of content
  • Why you need to analyze your audience
  • How to create a compelling service page that will rank well
  • Why less is better when it comes to high-ranking content

Click to check it out!

Viral Marketing and How to Craft Contagious Content by Jonah Berger

In this course you’ll learn:

  • Why some things become popular, while others fail
  • What stands behind viral content
  • How to make your content stick while increasing your influence
  • Tactics to create popular and shareable content
  • How to master contagious content, emails, and messages that people catch on

Click to check it out!

Content Strategy for Professionals: Engaging Audiences by John Lavine, Candy Lee, and Randy Hlavac

In this course you’ll learn:

  • Proven ways to create engaging pieces of content that people want and need
  • How to create strategic and honest stories that sell
  • Content strategy principles to interact with readers in order to create value for them
  • How to deepen readers’  engagement with your company

Click to check it out!

The Strategy of Content Marketing by Sonia Simone

In this course you’ll learn:

  • Fundamental strategies for content creators
  • How to get and keep clients with your copy
  • Techniques that will help you build authority around your brand through content
  • Frameworks to use for your writing
  • How to write an engaging copy
  • Tips and tricks on how to create, build and use a content marketing strategy
  • What metrics to use to measure the effectiveness of your content

Click to check it out! 

Marketing Copywriting Course LinkedIn Learning

Length – 1 hour 51 minutes

In this training you’ll learn:

  • Techniques to create a compelling copy that sells
  • Different types of copywriting so you know the pros and cons of each
  • What exercises and quizzes will help you improve your writing skills
  • How to manage a copyediting team, a brand voice, and an editorial calendar
  • What to keep in mind when structuring copies both for print and for online delivery

Click here to check it out!

An additional bonus from us!

For those of you who choose reading over watching we have found 12 trustworthy resources to catch on to.

1. Complete Guide to Copywriting 

2. 21 Incredible Copywriting Formulas by Rick Duris 

3. SEO Copywriting: The Five Essential Elements to Focus On by Brian Clark

4. 5 Steps to Getting More Targeted Website Traffic with SEO Copywriting by Neil Patel

5. 3 Tip Mini Copywriting Course by Copywrite Matters blog  

6. 9 Simple Tips for Writing Persuasive Web Content by  Henneke

7. 10 Super Easy SEO Copywriting Tips for Improved Link Building by Cyrus Shepard

8. How to Optimize Your Headlines for Google and Humans 

9. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share 

10. How to Create Compelling Content that Ranks Well in Search Engines

11. Fat Free Guide to SEO Copywriting

12. 77+ Resources for Amazing Copywriting 


While some people think that copywriting doesn’t really matter, others get too frustrated to conquer this skill. That is why we’ve decided to turn the internet upside down in order to find the most valuable yet free resources in order to equip you with the best tactics, techniques, and pieces of advice to help you optimize as best as you can.

We hope you found this article helpful and will be able to create engaging headlines, build authority around your brand, and create engaging pieces of content that people want and need.

Where to Learn Copywriting | Best Free Resources for SEO Copywriting + Bonus Inside

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